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Using Facebook Ads for Your Airbnb

facebook ads for airbnb listing

When it comes to marketing online, there’s no denying it: Facebook remains one of the most affordable places to advertise. If you’ve been stuck trying to figure out how to boost your occupancy level this year, you might want to consider using Facebook ads for your Airbnb.

Why advertise on Facebook? Here are a few quick reasons: 

 

  • Facebook ads can help boost your listing views. You don’t need to have your own vacation rental website to benefit from Facebook ads. You can simply point clicks on your ad directly to your listing.

 

  • You don’t need to be an expert to use Facebook ads. The platform is full of suggestions and there are tons of information sources out there to help you do it well.
  • You don’t have to spend a fortune to advertise. Facebook advertising is incredibly inexpensive and unlike Google ads, it’s the same across the board – there’s no competition to give precedence to the highest bidder for keywords. 

 

 

 

Getting Started with Facebook Ads for Airbnb

Getting started is simpler than you might think. Follow these easy steps:

 

1. Set up a Facebook page.

To get started making Facebook ads, you’ll first need to set up a Facebook page. This should take less than an hour total to set up using all the necessary information and images you already have for your listing.

 

2. Learn your way around the ads manager. 

As a first-timer, this can be a bit overwhelming. But don’t let all the bells and whistles intimidate you! 

There are 3 ad types you can choose from: “Awareness,” “Consideration,” and “Conversion.” Because your whole reason for running ads is to push more traffic to your listing, you’ll want to focus on “Consideration.” 

NOTE: You can tinker with “Conversion” ads if you’d like, but these tend to cost more overall and, unless you have your own vacation rental website where you can embed what’s called a “Facebook pixel,” this is likely not the best route for you.

From here, you’ll need to also decide on what kind of visuals you’ll present with your ads. We recommend going with single lead images for a photo ad, creating a slideshow with several images, or putting together an image carousel.

 

3. Decide on advertising demographics.

At some point in your advertisement building, you’ll have to set what groups of people should see your ads. Consider the types of guests you normally receive (if you have a consistent type, whether that be age, area of interest, or hometown or state).

The Facebook advertising tools are some of the most robust available on the internet – you can specify almost anything. Be careful here: It takes some testing to get it right. You don’t want to be too broad, but also don’t want to be too specific. The tool will give you an estimate as to how many people will see your ad. 

 

4. Decide on a budget.

Though Facebook advertising is inexpensive overall, it’s easy to spend a lot of money! Before you go crazy, start testing some ads so you have a better idea of what works and what doesn’t. 

There are two ways you can set your account up for ad spending:

 

  • Daily Budget: This is an amount of money you set in the ads manager to spend per day until you stop running the ad. So, if you choose to spend $5 a day for 14 days, you’ll spend no more than $70 over the course of two weeks. The ads manager will tell you approximately how many people will see your ad for that much money over that timeframe.

 

  • Total Budget: This is an amount of money you set to spend over the lifetime of your ad. So, Facebook will keep showing the ad to users who fit the demographic criteria you set until you reach this budget allowance. It could be a slow spend over time or, if you’re super broad with your demographics, it could go quickly. 

 

 

Again, we recommend starting small here and seeing what your results look like before dumping a lot of money into your ad campaigns. 

To get a step-by-step tutorial on how to create your first ad, we recommend sitting down with this YouTube video by Jordan Platten of Affluent.co, a highly successful marketing firm based in the UK.

 

With a little more research and some time, you could give yourself an incredible boost this year by diving into Facebook ads for your vacation rental. There’s a lot of potential for success. Don’t knock it until you’ve given it a try!

 

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Vacation Rental


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  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
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Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

Blog

Marketing Your Vacation Rental

how to market a vacation rental online

 

When it comes to marketing your vacation rental property, it pays to think outside the box. Websites like Airbnb make it easy for anyone to create their own rental listing, meaning it’s harder than ever to stand out from the crowd. Fortunately, there are a few strategies that casual renters don’t tend to adopt. 

If you’re looking for new ways to market your vacation rental property this year, here are 3 uncommon marketing methods to try. 

 

1. Try new social strategies. 

Facebook, Twitter, YouTube, and Instagram have all been growing for a number of years. While they’re great tools for your rental business, they’re also saturated with all the other rental properties that are on the market. If you’re not seeing the right results from your social media strategy, why not switch things up to set yourself apart? 

Taking a risk can pay off in dividends if your rental property goes viral. Play around with different methods of posting and engagement to find one that works for your business. 

Think outside the box: Try creating a music video, filming a skit, or brainstorming another marketing campaign that will target a new audience. The goal is to grab your audience’s attention in a fun and engaging way. If your old strategy isn’t working, you don’t have much to lose! 

 

2. Reach out to influencers. 

If your vacation rental is Instagram-worthy, why not share it with a wider audience? Influencers are a great way to put your property in front of thousands of eyes. Bloggers and Instagrammers in the travel and lifestyle industries specifically tend to be open to this type of collaboration. 

Working with influencers will usually involve offering a free stay at your rental property in exchange for a feature on their blog or social media account. Be sure to get the terms of the agreement in writing in order to protect both parties.

Influencers build their entire careers on pairing storytelling with great photography. If you reach out to the right person for your brand, your property will practically market itself. 

 

3. Get featured. 

Do some research and see if there are any websites dedicated to tourism that would be willing to feature your rental property. Official city websites might be reluctant to endorse any particular property, but local news sites, magazines, or travel sites might be more than happy to run a feature or let you take out some ad space. 

If you’re drawing a blank with the tourism scene, you can cast a wider net and reach out to sites in other industries as well. Think outside the box: wedding websites might be able to feature your property as a possible venue, for instance, while home decor websites might showcase your design style. Some of these sites allow user submissions, so if you have high-quality photos, you can easily throw your own hat in the ring. 

 

There are so many different ways to market your vacation rental listing, but not all of them are going to get results for your property. Marketing is all about finding the strategies that work for your target audience. With a little trial and error, you can come up with a solid marketing plan that increases your bookings and sets you apart from your competition.

 

Clean my
Vacation Rental


single-blog-sidebar-vacation-rental
  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
Book Now

Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

Blog

Instagram for Airbnb: Market Your Vacation Rental Like a Pro

instagram for airbnb

 

Social media is a great tool for businesses. If you don’t believe us, you might be living under a rock.

One of the most beautiful things about social media is that it works for businesses of every size. Just because one company is smaller than another doesn’t mean their reach or potential is limited; it’s all in how you run your strategy (and make no mistake, there is some planning and strategy involved if you want to be successful) and how well you use the tools at your disposal.

As a vacation rental host, you may not have considered how maintaining social media accounts can help your occupancy rates. While not all platforms are created equal and aren’t always right for every situation, for vacation rental hosts, Instagram is always a smart choice.

Why?

Because it uses tools you’re already using in hopes of increasing your occupancy rates on your listing platform, like Airbnb or HomeAway.

You don’t have to be a social media wizard to get some traction out of using Instagram for your vacation rental business. On the contrary, the work is easy and can be fun.

Here’s how to set up and start a killer Instagram account for your vacation rental business.

1. Do some homework.

Yes, you will have to do a little work on the backend to get the most out of your vacation rental Instagram account. However, unlike your math or science homework, this should be pretty easy.

Start by perusing other Instagram accounts from your local area – business accounts you like to frequent or that are in your neighborhood, places you recommend to your guests, and so on. Look at hotel and resort accounts that are local and at some that aren’t. (Pro Tip: You may even want to Google to find some fancy boutique hotels or specialty resorts from around the globe. These can be interesting and helpful, too.)

What are you gaining from this? Well, a lot, actually. Here are the things to look for:

  • How many followers to each of these pages have?
  • What kind of things are they writing in their descriptions?
  • What kind of hashtags are they using and what hashtags are you seeing over and over – not just in a single account’s posts, but from account to account? Are they using any of the same hashtags?
  • Which images are getting the most comments and engagement? What do those posts say?
  • How does the account manager (the person who posts the images and writes the text) respond to comments, if at all?

There’s a wealth of knowledge in these things that you’ll want to use to your advantage. We recommend taking notes!

2. Set up a new account.

You don’t want to be running your vacation rental account from your personal account, though it’s okay to add things from your business account to your personal account every now and then.

The key is to keep them separate and keep your vacation rental account focused on your rental, not on you. It’s best to have separate accounts and to choose a handle (name) for your biz account that describes your place.

Instagram’s app will usually let you toggle between multiple accounts so you shouldn’t have to log out and back in very often, if at all.

3. Begin with what you already have.

Once you have an idea about what is bringing more and more followers to your bigger competitors’ pages, you can start to replicate what they’re doing. After all, imitation is the sincerest form of flattery, no?

Start by using the professional photos you have of your home. You can add these to your Instagram account – we recommend individually and not in a “carousel” so you have more to share for later down the line – and include relevant hashtags.

Here’s how to get those photos from your computer to your phone efficiently:

  • Start by resizing the images as the original files are probably huge.
    • Go to the free online image editor Be Funky, click the blue “Get Started” button, and upload your image via the button at the top of the screen labeled “Upload.”
    • From the left, choose “Resize.” We recommend going with something no wider than 1,000 pixels. If you type this into the first width box and click out, the height will automatically adjust for you based on the original ratio of the image.
    • Save this to your computer.
  • Download a cloud storage app like Google Drive, Dropbox, Apple iCloud, or similar system to your smartphone where you already have an active account.
  • Make a new folder in your cloud storage for your Instagram photos and load all your newly resized files there from your computer. Wait a few minutes; depending on your internet speed, this could take a while.
  • Voila! Now your photos are accessible via your computer internet connection and your smartphone app of the same name.
    • NOTE: Depending on your phone model, Instagram may not be willing to take image files from your cloud sharing application. If that’s the case, simply save them to your phone image folders as needed where Instagram can access them.

4. Start snapping!

Remember all that research you did in the beginning? Now’s the fun part – searching for opportunities to post things that are similar!

Look for what you think guests would be interested in that’s around your place and go to town. Use Instagram’s video function or simply snap pictures. Add hashtags. If you need help, go back to those other accounts you spied on from before and borrow their ideas.

Most importantly, have fun!

5. Stay consistent.

Now that you’ve started an Instagram account, make sure you’re keeping it up. You don’t need to post something every day – that might actually be too much – but you should aim to post something every week at least once. Remember to use other industry accounts for inspiration if you get stuck, but don’t let more than 7 days go by without sharing something.

 

See what we mean? You don’t have to be a rocket scientists to make Instagram work for your business. It does take a bit of elbow grease and consistency, but it just might lead you to more success with your bookings when done right.

 

Clean my
Vacation Rental


single-blog-sidebar-vacation-rental
  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
Book Now

Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

Blog

From One to Many: How to Grow a Vacation Rental Hosting Business

expand vacation rental business

So far, your vacation rental business is doing great. You have lots of customers, rave reviews, and a little cash is flowing in. What more can you possibly ask for?

Maybe your business can be bigger and better. Maybe you want to attract more guests. Or maybe you feel that your business could be so much more but it’s not quite “there” yet.

No matter your answer, let this handy guide help you out.

1. Maintain and improve the quality of your rental.

If you spot any opportunities for improvement, attend to them ASAP. If you’re already well-known for your excellent service, keep up the good work.

Not sure what to change or maintain? Take a look at the online reviews about your rental. What do people like about your place? What don’t they like about it? What improvements do they suggest and how can you put those improvements into place?

Keep in mind that word-of-mouth is a powerful marketing tool. If a guest likes your place, there’s a good chance they’ll recommend it to people they know. If they don’t like it, they’ll still talk — but not in the way you want them to.

2. Set up your own website.

It’s tempting to stick to conventional listing sites like Airbnb and HomeAway. After all, posting on them costs next to nothing. But if you really want to “wow” guests, it’s better to have your own website because:

 

  • You have more control over how you present yourself. A self-hosted website makes it easier to set yourself apart from the competition. For example, you can have your site visitors view a photo slideshow of your rental or play background music that will entice them to book with you.

 

  • You project a more professional image. Websites cost money, after all. If you have a website, it suggests that you’re pulling in decent rental fees and people are willing to pay to use your property.

 

 

  • You’re more visible online. Assuming you optimize your website for search engines, guests who Google “vacation rental in [your location]” are more likely to find you than if your listing is buried under hundreds of others.

 

 

Of course, your website shouldn’t be set up haphazardly. If your tech skills aren’t up to snuff, you can always ask for help from a web developer or designer. Make sure to hire the best of them to get your money’s worth!

3. Be active on social media.

Aside from having a website, you should also have a presence on Facebook, Twitter, Instagram, and other popular social networks. These are the sites where your guests spend a huge chunk of their day, so don’t be afraid to make use of them.

Tweet about rental-related content on Twitter. Upload the most gorgeous photos of your rental or favorite nearby hangouts via Instagram. Let your guests “check in” at your place via Facebook. If your social media pages add value to your guests, your guests will add value to you in return.

Keep in mind, however, that you don’t have to be present on every social media network. Pick ones you enjoy using personally and stick with those. You’ll be more likely to stay consistent in the long run.

4. Make booking as easy as possible for your guests.

Guests may dig everything about your rental, but if it’s a hassle to book with you online, they’ll get turned off and go somewhere else. If your guests are booking on your own self-maintained website, make your system simple to use by following these steps:

 

 

  • Keep the required info fields to a minimum. The less fields guests have to fill up, and the less time they have to spend booking, the better.

 

 

 

  • Include informational text to help them through the booking process. Guests should always be clear on how to get from Point A to Point B. For example, once they fill out your booking form, where and how do they pay you? What should they print out to prove they’re the ones who booked your place? What pointers about your rental should they keep in mind?

 

 

 

  • Don’t forget to include a “thank you” page at the end. Guests will appreciate the gesture.

 

 

 

  • Pre-test the booking system. This way, you can have any bugs fixed before the system goes live.

 

 

5. Draw up a rental agreement.

Airbnb and similar sites basically take care of a lot of this for you. But when it comes to fully managing your own vacation rentals, oral agreements aren’t enough. Guests may have certain assumptions about using your property or have their own interpretation of the rules and regulations you set out.

To stay on the same page as your guests, have them sign a rental agreement. With it, you can easily settle potential disputes that may arise. It’s best to hire a lawyer to help you draw up the agreement, though you can also download vacation rental agreement templates here.

6. Consider setting up rentals in other places.

You don’t have to limit yourself to a single city, or even a single state. If your rental properties are spread out all over the country rather than in just one area, there’s a better chance of attracting guests you’ve never even considered before.

Of course, there’s a risk to this strategy. What if you can’t properly manage that rental in Florida because you’re all the way in California? Then hire extra helping hands who can be trusted, have the skills to manage a rental, and have the same business values as you do. Or consider vacation rental software that will ease your efforts and increase the efficiency significantly. Don’t forget to check in with your hired help regularly!

7. Keep an eye out for opportunities.

In any business, staying on top of “what’s hot” is a key to success. As soon as you spot a rental opportunity, grab it — or, at the very least, don’t take your eyes off of it.

Read your favorite paper’s real estate or property section regularly. Watch out for places where people need businesses like yours. Find out what makes a particular property attractive to visitors and play that up in your listing and website copy. Keep an eye out for what your competitors are doing so you know where you stand and how to get ahead of the curve.   

 

Being in the vacation rental business is hard work. There are so many balls you need to juggle and you can’t always keep all those balls in the air. Still, if you can build a good momentum and ride it through the seasons of calm and storms alike, “growing pains” won’t be much of a problem for your vacation rental business.

 

Need help with your vacation rental upkeep? Learn more about turnover appointments with us.

 

Clean my
Vacation Rental


single-blog-sidebar-vacation-rental
  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
Book Now

Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved