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Environmentally Friendly Airbnb: Is Your Vacation Rental Eco-Friendly?

Is Your Airbnb Environmentally Friendly? from MaidThis.comIs your Airbnb environmentally friendly? Plenty of hosts ask themselves this question at several points throughout their hosting experience.

There are plenty of ways you can “go green” in your vacation rental and varying benefits for each change you make. Here are 4 ways to make your Airbnb environmentally friendly and the positive impact it can have.

 

Energy-Efficient Light Bulbs

Energy Star-rated light bulbs have been around for years now and are far more affordable than they used to be. While many may have questioned their effectiveness, the data is clear: Energy Star-certified light bulbs use up to 90% less energy than “traditional” light bulbs. That’s pretty amazing!

While we don’t recommend changing out all your light bulbs simply for the sake of saving energy (and ultimately wasting perfectly usable “traditional” bulbs that are still operational), we do recommend you replace old bulbs as they burn out with Energy Star-approved ones. You may opt to purchase enough bulbs for your entire home all at once so you can ensure the light coloring and potency is consistent from room to room, but this isn’t completely necessary.

 

Effective Weather-Stripping and Caulking

We often don’t think about the weather-stripping or caulking around doors, windows, and showers and sinks until we notice an issue. That said, it’s far better to head off issues by checking these things a couple of times every year than to wait for problems to arise.

Poor caulking or weather-stripping can lead to pricey leaks – from water to cold air coming in during winter to leaking cold air seeping outside during the hot summer months. These ultimately jack up your utility bills and long-term can cause potentially serious damage in your home. 

Keeping tabs on them to keep your costs down and use less energy overall is ultimately good for the environment. 

 

Efficient Water Fixtures

While you can’t control how guests utilize the water in your home, you can do your water bill and the environment a favor by installing low-flow shower heads and sink faucets in your bathrooms and kitchen.

 

Is it worth making the switch? The EPA estimates that the average American family uses as much as 300 gallons of water at home every. single. day. That’s a literal TON of water. By installing low-flow faucets and shower heads, you could reduce as much as 60% of water over-usage!

 

Smart Thermostats

Guests change the internal home temperature a lot. Let’s face it: It’s impossible to please everyone! 

How can you ensure your heating and cooling bills don’t run through the roof? Install a smart thermostat that will allow you to “lock” minimum and maximum temperatures. Not only will you potentially save a bit of money on your monthly bills but you’ll be doing the earth another small favor.

 

There are plenty of ways you can translate “green home” basics into your Airbnb. Look for things you can do with few barriers. You might be surprised how easy it is to implement environmentally-friendly practices into your vacation rental.

 

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At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
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Airbnb Host in LA
90+

Hours
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3 Beginner Tips to Improve Your Airbnb Search Ranking

3 Beginner Tips to Improve Your Airbnb Search Ranking from MaidThis.com

With literally millions of vacation rental listings online, lots of hosts wonder how they can improve their search ranking on Airbnb. While it’s not an exact science, there are a few things you can do that could make a positive difference.

It’s important to remember that any changes you make won’t affect your listing ranking overnight. That said, to determine how well your changes are working, it’s important to sit on them for at least a month to determine their effect.

Here are 3 beginner tips to improve your search ranking on Airbnb and other short-term vacation rental sites. 

 

1. Invest in good photos. 

We’ve said it over and over (and you’ve heard it over and over from other short-term rental sources): PHOTOS WILL MAKE OR BREAK YOUR AIRBNB LISTING. Guests are more likely to click on listings that have great, professional-looking photos than ones that look like they were simply taken by the host on their phone. The algorithm on Airbnb will learn which listings tend to get the most action and push these to the top of search results over time.

Guests are looking for stellar photos that sell them a dream stay or vacation. Think about it in terms of how hotels market their properties. Hotels are really, really good at selling the appearance of their rooms and common areas because they have professional photos taken from the very best angles. 

The point here is not to over-sell what you have, but to be sure you can truly highlight all your best features. Be sure to choose a great lead photo, too, to entice guests to click on your listing when they’re searching through properties. 

 

2. Respond to guest questions ASAP.

The faster you can respond to guests, the better. In fact, you should stay in contact with guests well before their stay up until the time they leave

Airbnb tracks how quickly hosts reply to guest questions and booking requests. They keep tabs on how often a host replies in 24 hours or less – this is considered a good reply timeline. (Of course, the sooner you can reply, the better.)

Ideally, implement the instant book option for guests so you don’t have to worry about checking booking requests quickly enough (or turning them down which can also be detrimental to your ranking over time). Airbnb’s “What factors determine how my listing appears in search results?” help page explicitly mentions that allowing instant bookings can positively affect your search ranking.

Anytime you delay and wait for more than 24 hours to reply to guest correspondence or requests, imagine a negative “ding” on your Airbnb record. Over time, a build-up of “late” correspondence replies will negatively affect your ranking in search results.

 

3. Keep it super-clean.

This goes without saying, but guests expect a clean home. And we mean 5-star hotel-quality clean.

In the era of COVID, maintaining a clean home is more important than ever. Whether you’re rolling your sleeves up and doing it yourself or partnering with a company like MaidThis, it’s vital that you implement and maintain a coronavirus cleaning process.

Before the pandemic, guests simply expected a home to be squeaky clean and as good as what they saw in photos on the vacation rental listing. Now, they want to be sure they can’t possibly become ill from a previous guest or cleaner that may have been asymptomatic.

How do you accomplish demonstrating your cleaning systems in your listing? Harvest as many positive reviews as possible and ask your guests to specifically mention how they felt about cleanliness and safety. You can also download a free cleaning graphic from the MaidThis COVID Resource Center to add to your photo lineup.

 

Learning the ins and outs of the Airbnb algorithm is tough for all hosts, even those who are well seasoned. To maximize your occupancy potential, re-evaluate your listing a few times every year and make changes based on hints from Airbnb.

 

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Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

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What We’ve Learned about Airbnb Domestic Travel in 2020

what we've learned about US domestic travel in 2020 from MaidThis.com

In 2019, Americans spent a whopping $972 billion on domestic travel – and that was at a time when international travel was still a wide-open option.

While some states have instituted travel restrictions and there’s no question that all travel levels are down from their expected marks this year, Americans are still making efforts to move around the country. As summer winds down, here are a few things we’ve learned about Airbnb domestic travel in the U.S. and how we expect they’ll continue to make an impact through the end of 2020.

 

Guests are planning ahead less and traveling more spontaneously. 

According to data compiled by Guesty, there’s been a major uptick in bookings made just a week before “go-time.” More and more guests are “feeling out” the moment – case levels where they’re traveling from and to, restrictions on travel and movements in the area they’re vacationing in, and whether or not entertainment venues and activities are open – before they book. 

These days, such precautions are completely warranted and the emerging pattern makes sense as most Americans are genuinely concerned about their health and the safety of those around them. Because there’s really no telling when this will all be “over,” based on current trends, we’re going to bet that bookings for much of the rest of this year will follow this pattern.

 

More people are opting to stay closer to home than travel across the country. 

Earlier this summer, Airbnb reported a huge uptick in local bookings around the world – meaning guests were opting to stay closer to home rather than travel to far-away places. This surge was a surprise given the pandemic was still looking pretty dire in a lot of places and considering the bottoming-out of cancellations it experienced as the pandemic made its way around the globe.

As air travel is still a risk given the necessary close proximity to other travelers and the question of the safety of recirculated cabin air (even with many airlines promising state-of-the-art filtration systems, there is still no consensus or enough study information to confirm how truly safe airplane air is), fewer travelers are trekking anywhere near airports.

 

More than ever, guests are opting to stay longer

Rather than booking for a short time, guests are often choosing to extend their stays. This could be a combination of necessity and opportunity: Guests who really want to experience a location can’t cram as much into a shorter stay and thanks to the surge in remote work requirements, they may have the time to “live” somewhere else for a while. 

Airbnb seems to be pushing this by alerting hosts like you to update their listings to cater to guests looking for longer-term stays and by giving guests more obvious long-term, close-to-home options. We expect this to become more of a norm than it was before given the continuing crisis, though there will still be plenty of guests who only book for a few days.

 

Things began to heat up for the summer. With the slow season upon us, we’re sure to see more shifts in the “normal” expectations for bookings. That said, by arming yourself with recent facts and having a better idea of what guests are looking for in their stays, you may be able to come out on top.

 

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Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

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3 Key Takeaways from the “State of the STR Industry” Report

3 Key Takeaways from the "State of the STR Industry" Report from MaidThis.com

Times have changed, haven’t they? 

At the start of the year, 2020 really seemed like it was going to be something spectacular. Arguably, it has been, albeit for reasons no one could ever have imagined. 

Like you, we’ve wondered what the long-term effects will be for the vacation rental industry and how other businesses have been faring. Thanks to Guesty’s recent “The State of the Short-Term Rental Industry Amid Covid-19” report, we have a better idea. 

Here are the 3 biggest takeaways we noted from Guesty’s report. 

 

1. Nearly all hosts have enacted more robust cleaning practices… and rightly so. 

When a dangerous virus lurks in communities – especially one that causes a sickness like Covid-19, where some infected individuals may not even know they’re spreading it – there’s no such thing as “too clean.”

Hosts around the globe have gone out of their way to ensure their homes are not just clean but that everything is sanitized and surfaces are properly disinfected. In addition, hosts who have seen the most success haven’t been shy about the changes they’ve made: The newest “best practice” is to mention your cleaning and disinfecting in both your listing name and your description.

At MaidThis, we’ve done our part to ensure all the cleaners we match you with follow our Covid-19 safety guidelines and have created the Covid-19 Resource Center to help you communicate your cleaning changes to your guests effectively.

 

2. Hosts with the best Covid-rebounds are implementing more flexible cancellation policies. 

Now, more than ever, flexible cancellation policies are king. 

Leisure travel hasn’t experienced a hit like this in modern history. Guests are leery of booking stays they can’t be certain will come to fruition. Their reasoning for being cautious should come as no surprise: With the threat of more states reneging on their reopening plans and the possibility of further skyrocketing Covid case numbers, plenty of folks are unwilling to make plans they can’t easily cancel. 

While you may not be willing to go with a fully-forgiving cancellation policy, the numbers suggest that any kind of cancellation is better than none. (Arguably, this has always been true.) As things can change in a flash these days, you’ll be more likely to see bookings increase if you give guests at least a week to change their plans. 

 

3. Industry insiders expect short-term rentals to bounce back faster than hotels post-Covid.

While it won’t happen overnight, industry insiders like Guesty and hosts alike expect the short-term rental market to regain its stride in due time. 

Why?

Social distancing is a big reason. Hotels make it nearly impossible for guests to distance well enough and avoid high-contact areas like elevators and lobbies. Offerings like free continental breakfasts have become a thing of the past due to the threat of community spread and there’s no telling how safe (or not) public swimming pools – both indoor and outdoor – can be if someone was unknowingly infected with Covid-19. 

Short-term rentals make it easier for travelers to keep their distance. Whether they rent a place with a private pool or opt to prepare their own breakfast, there’s a sense of security in knowing there are no shared amenities at a vacation rental like there are in a hotel. This alone plays a huge role in guests’ peace of mind. 

 

There are still many “unknowns” with this virus – not just from a scientific perspective but from an economic perspective. No one can say with certainty how things will continue and how quickly affected industries will recover and find sure footing. As we all continue to discover a new normal, we expect to see more positive feedback surrounding these observations and others like them.

 

Clean my
Vacation Rental


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  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
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Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

Blog

Local Airbnb Bookings Are Surging for Summer

 

Local Airbnb bookings are surging for summer from MaidThis.com

Corona-cabin fever is real and plenty of people are sick and tired of looking at their own walls. While international airplane travel is definitely down and will continue to take a hit this year, local travel is making a comeback.

People with vacation time to kill may not travel across the globe, but they may travel cross-country. Airbnb is reporting a massive boost in same-country bookings compared to this time last year. According to AirDNA, an international Airbnb data analysis company, bookings in the US are continuing to inch upward.

So, what does this new little surge mean for you as an Airbnb host? Get ready now: Depending on where in the country you’re located, it could mean a helpful uptick in your bookings, too.

 

Folks are itching to get out of their own neighborhoods.

The extended period of local lockdowns has even the most dedicated “home-bodies” scrambling to make plans to get out of the house. Now that restrictions are lifting, we’re likely to see a slight shift in the meaning of the popularized term “staycation.” Folks may stay close to home, but not actually at home and ultimately make plans to get even a few miles down the road.

Now, more than ever, having “fancy” or high-ticket amenities is a sure way to draw in guests. People are building up some courage to leave their homes and stay in an Airbnb, yes. But they’re not as likely to be flocking to neighborhood farmers’ markets, cafes, or events (which have mostly been canceled anyway).

Things like having an above-average outfitted kitchen, a household Netflix or HBO subscription, a killer surround sound system, video gaming systems, or even a stash of “old school” games like “Clue” or “Phase 10” are sure to appeal to guests just looking to find some fresh surroundings.

Be sure to implement a deposit system through Airbnb to protect any big-ticket items you may have or plan to add to your vacation rental.

 

Not to mention, summer is officially here.

Many people are eager for a change of scene and summer is traditionally the time for vacations and fun. It isn’t just single people looking, either – it’s people with families.

Families are figuring out their own forms of “new normals” and chances are, many summer vacation plans that were in the works are now distant memories. Big crowd-drawers like Disneyland have made changes to how they’ll handle their own guests and will likely see massive dips in their numbers despite enacting social distancing measures.

That said, parents with youngsters who have been out of school for months now are ready for a break – even if that just means doing the same routines in a new setting and foregoing bigger vacation plans. 

Again, guests are looking for different things these days: Proximity to large venues is far less important than it once was and things like parking availability are likely to rank higher on vacation rental wish lists. 

 

As Americans continue to become more comfortable with the thought of traveling both locally and domestically, it’s becoming clearer that all is not lost for vacation rental hosts. 

So, what does this information combination mean for you as a host?

Here’s our biggest piece of advice for the moment: If you haven’t already, now is a great time to accept instant bookings. Many folks are making decisions at the last minute to leave their homes for a short weekend as lockdown restrictions are lifting. By allowing guests to book instantly, you further increase the possibility of increasing your occupancy rate.

 

Looking for more ideas to keep your guests safe and ensure them of the steps you’re taking? Be sure to check out our MaidThis Covid -19 Resource Center.

 

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Vacation Rental


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  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
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Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

Blog

Increase Bookings during COVID-19: Airbnb Coronavirus Tips for Hosts

Increase Bookings during COVID-19: Airbnb Coronavirus Tips for Hosts

COVID-19 has changed the hospitality industry – if not forever, at least for the time being. Airlines, hotels, and vacation rentals are all having to cope with massive changes in order to keep both their guests and their staff safe.

These changes are coming about not only because of the highly transmissible coronavirus, but also because without them, travelers aren’t likely to feel confident about venturing out to places where they have little control over their surroundings.

So as a vacation rental host, you may be asking yourself what you should be doing to not only give your guests peace of mind when they stay with you, but also what you should be doing to drum up more business. 

Here are 7 Airbnb coronavirus tips to help ensure your potential and confirmed guests that you’ve got everything covered.

 

Airbnb Coronavirus Tip #1: Update your listing description.

Chances are you were already planning to do this (or already have), but it’s still worth listing in our tips. The point we want to make here is to be mindful of the language you’re using in your listing and to use specific key phrases.

 

1. Add the words “sanitized” or “sterile” to your vacation rental listing name.

Yes, we’re completely serious – this is not going overboard; it’s the bare minimum. Whatever cute name you had before can stay, but adding these words will help you immediately stand out from part-time side hustlers that aren’t using their Airbnb listings as a major source of income or treating them like true businesses. 

Check out how these hosts from Sedona, Kuala Lumpur, and London have updated their listing names.

While you’re at it, you might even want to throw in “COVID-19” or “coronavirus” with your “sanitized” or “sterile” to really beef up your new headline. 

 

2. Add a “sanitized” phrase or sentence to the top of your listing description. 

While your title definitely needs an update, your actual description could do with a reassuring facelift, too.

Guests are on the lookout now for every hint that you’ve meticulously turned over your vacation rental after previous guests have checked out. There’s no better way to put them at ease than to repeat yourself for good measure. 

At the top of your listing, be sure to highlight that you’ve either “sanitized” or “sterilized” your home from top to bottom. You don’t have to get crazy-detailed if that’s not your thing; a single sentence should do the trick. 

Need some help with this? Copy our sanitization message below and paste it into your listing:

 

**COVID-19 SAFETY UPDATE** This home is professionally sanitized and all high-touch areas are thoroughly sterilized between stays. We take the safety and health of our guests very seriously.

 

You can embellish if you’d like – check out this listing in San Diego for an example – or simply leave the message as it is. 

 

3. Add a photo to your Airbnb listing detailing the turnover cleaning process and keep it close to the lead photo.

Here’s another no-brainer: The more you can do to reiterate you’re taking COVID-19 and effective sanitization and sterilization seriously, the more confidence your guests will have in you as a host. 

While it’s true that people are visual shoppers and will be looking for the right words in your listing, they’re going to be even more impressed if you can literally show them what you’re doing to ensure their safety. 

To make this super easy, we’ve created a downloadable graphic in the MaidThis COVID Resource Center for you. Just pop this into your photo lineup and you’ll be good as gold. 

 

Airbnb Coronavirus Tip #2: Make some COVID-inspired changes in your home.

In all seriousness, your preparations and marketing shouldn’t stop at your listing updates. It’s imperative that you make some changes or additions to your home and how you run your business (for better or for worse, unfortunately). 

We’re not suggesting you go out and buy a sanitization fogger for yourself (though you could do that and possibly write it off on your taxes next year) but there are a few small-ish things you can do.

While you’re in the process of updating your listing, you might want to also make mention of the things you’ve done to make your vacation rental more COVID-safe. 

 

4. Switch your main door locks to keyless entry options.

Cut down on guests needing to use actual keys (and you having to disinfect them after every checkout) or touch much of your entry door by adding keyless entry locks.

Some locks are designed in such a way that guests can enter codes with their knuckles rather than their fingertips, further protecting the deadbolt system from becoming a new home for COVID virus particles or your guests picking it up from there.

 

5. Deck the halls with disinfectant. (Fa la la la la, la la la la)

At this point, no amount of hand sanitizer is too much. If you can manage to get your hands on enough, put hand sanitizer and/or sanitizer wipes in every room of your home. While it’s still a bit hard to come by in some places, you can still purchase bottles from a few major retailers

Additionally, consider adding a portable disinfectant stand by the door so guests can sanitize their hands the minute they walk in. Even if you’ve installed a keyless deadbolt, guests should clean their hands as soon as they can. 

This is a habit we’re all getting the hang of, so by putting a sanitization station immediately inside the entrance, you’re helping create a new habit and protecting your guests and ultimately your vacation rental. Put a photo of this in your listing pictures to market it along with your downloadable cleaning graphic.

 

6. Display your Airbnb turnover cleaning checklist.

Give your guests the ultimate peace of mind by leaving a copy of your cleaning checklist. Seeing exactly what goes into a turnover cleaning will help them better understand the amount of care and attention to detail you’ve put into ensuring their safety and comfort. 

Download and print out the COVID-19 Cleaning Checklist provided by Airbnb from the MaidThis COVID-19 Resource Center and leave it on the kitchen counter or in another obvious spot in your home. Your guests will appreciate it and may even go as far as to mention it in their review.

 

7. Air out your Airbnb between guests.

While the norm pre-COVID may have been to stack as many check-ins and check-outs back-to-back as you could muster, now the opposite is true. 

Airbnb Official Guidelines recommend that you leave your home vacant for 24-72 hours between guests to help eliminate viruses. If you can, open windows to help circulate fresh air. Make a point to mention all of this in your updated description, too.

 

While it’s true that we’re all heading for a “new normal,” this isn’t the end for Airbnb hosts. As travelers gain more confidence and begin learning how to better protect themselves as they move around the globe, things will get better. 

The best way to ensure your success is to make changes now, whether big or small. The more you can do to reassure your guests by using these Airbnb coronavirus tips, the more likely you’ll be to bounce back quickly and finish the year on a high note.

 

Clean my
Vacation Rental


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  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
Book Now

Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

Blog

Hosting through the Coronavirus Surge

hosting an airbnb during coronavirus covid-19

The novel coronavirus, officially named COVID-19, is coming in full force. Technically, it’s already here. It should come as no surprise that millions of travelers across the globe are canceling their plans – both out of fear and because of legitimate, lawful restrictions.

There’s a lot of fear going around and for good reason, but there’s no reason to panic. No one wants to be the bearer of bad news, but the reality is that many, many people will feel some negative repercussions as the result of COVID-19 this year, especially the travel and hospitality industries. 

As a vacation rental host, here are some facts about the current situation as well as a few tips on what you can do to weather the storm. 

 

COVID-19’s Impact on Travel

As of now, main airline carriers in the United States, including Delta, American, and United have interrupted or completely suspended flights to and from countries hardest hit by the virus, including Italy, South Korea, and mainland China. Though these changes are not permanent, they clearly put a damper on travelers visiting the US from abroad. 

Travelers from those same countries have been denied entry to dozens of other countries around the globe as the mass public deals with containing the outbreak.

Within the US, at the time of this writing, no travel restrictions are in place. However, as the virus continues to spread from state to state, that may change to help curb the spread of the virus. After the cancellation of SXSW in Austin last week, it’s likely that many more events will follow suit this spring. Unsurprisingly, guest cancellations will follow future event cancellations.

 

COVID-19 in California

As of Sunday, more than 110 cases of COVID-19 had been reported in the state of California alone. Los Angeles County had, as of March 8, identified 14 cases of the coronavirus and the county and city officials have declared a state of emergency

Most concerningly, workers from LAX International came into contact with a traveler who had the virus but was showing no symptoms. Due to the sheer size of the state and because of the density of metropolises like LA, state officials “have acknowledged that the spread of the virus is beyond their control,” according to the LA Times.

The important thing to remember is to not panic. Basic health and safety protocols like washing hands, keeping a safe distance of 3-6 feet from people you don’t know or who appear sick, and avoiding touching your face – especially your eyes, nose, and mouth – are all ways you and those around you can avoid contracting the virus.

Maintaining High Occupancy & Revenue

This year’s high season is likely to look more like a low season. While you can’t control what people do, you can control how you market your vacation rental. Here are a few tips for doing what you can to stay on top.

 

1. Publicize that you sanitize in your listing title.

Sanitizing is a big way public locales can protect visitors from contracting the COVID-19 virus because while we don’t know how long the virus can live on surfaces, according to the WHO, we do know that it seems to react similarly to sanitization the way other coronaviruses do – meaning it can be killed with a quick cleaning.

By reassuring your guests that your place is COVID-19 free from the get-go, they’re more likely to flock to your listing. 

When we turn over your Airbnb after guests check out, we make sure to wipe down and clean every surface. You and your guests can rest assured that your place is a safe zone.

 

2. Adjust your cancellation policy.

Airbnb has already put a special COVID-19 cancellation policy in place for travelers going to or traveling from infected areas. That said, it makes you look better if you relax your cancellation policy and explain in your listing that you’re allowing flexible cancellations due to concerns surrounding the virus. 

At the top of your listing description, write a sentence or two that explains you’re open to flexible cancellations because you understand your guests’ concerns about traveling during the COVID-19 outbreak. Put them at ease from the start.

 

3. Offer airport pickup as a safe add-on service.

Right now everyone is concerned about using public transportation because you just can’t be sure who’s been in the car, bus, or train and when it was last sanitized. 

By offering your guests transport to and from the airport (for a fee!), you can guarantee their health safety. Of course, this means you need to take precautions and ensure your transportation is truly sanitized. 

 

4. Consider adding an Airbnb Experience to your hosting lineup.

The beauty of offering experiences is that you can market to both local and out-of-town guests. While guests may be canceling their stays in Los Angeles and greater California, locals who are staying closer to home might be looking for ways to get out of the house.

Experiences can be confined to small groups which, due to how easily the virus can be passed in large groups, may be comforting to many experience guests. You can also advertise your experience on social media the same way you would your home listing and thanks to the robustness of advertising platforms like Facebook, you can target a very local market.

 

Don’t lose hope yet: There are still ways to keep your vacation rental business afloat during this season of uncertainty. Remember to stay calm and practice good health habits. As always, keep an open door communication policy with your guests. By following our tips, you’ll be more likely to keep your bookings up and cancellations down.

 

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Vacation Rental


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Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

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Is It Still Worth Becoming a Superhost?

should i become an airbnb superhost?

Since the program launched in 2009, there’s been much debate in the Airbnb community about whether it’s worth becoming a Superhost. While the vacation rental market is more saturated than ever, the fact remains that Superhosts see significant benefits to this day. 

If you’re interested in learning more about becoming a Superhost, here’s what you need to know. 

 

What Is a Superhost?

A Superhost, as the name suggests, is the highest tier of hosts on Airbnb. These are the top performers who consistently deliver on quality and rent their property (or in some cases, properties) for a significant amount of time throughout the year. It’s also worth mentioning that though Superhosts can be hosts of Airbnb Plus listings, they do not necessarily go hand-in-hand. 

There are a few benefits to becoming a Superhost. For one, Airbnb prioritizes Superhosts and features their rental properties in newsletters and searches, allowing them to reach a wider audience and ultimately make more money. 

Guests can also choose to limit their searches to Superhosts, which especially appeals to travelers worried about falling victim to a scam. The Superhost badge lends you more credibility so potential guests will feel more at ease while booking. As a Superhost, you also have access to priority customer support that allows you to get help faster when you need it. 

Finally, there are a few additional bonuses, such as an extra 20% to your referral bonus and a $100 travel coupon after each year of Superhost status. And of course, you’ll have the coveted Superhost badge featured on your profile. 

 

How to Become a Superhost

The requirements for becoming a Superhost have changed a few times since the program’s initial launch. According to the Airbnb website, here are the current requirements for becoming a Superhost:

  • 90% or higher response rate
  • Cancellation rate of 1% or lower, except in the event of extenuating circumstances
  • Overall rating of 4.8 or higher in the past year
  • At least 10 trips or 3 reservations that total at least 100 nights

 

You’ll automatically be granted Superhost status once you meet all of the requirements, no application required. However, this is more difficult in practice than it looks on paper. The high response rate means you’ll need to reply to over 90% of inquiries within 24 hours, which can be difficult if you have another job in addition to your rental business. 

You’ll also need to make sure your rental property is immaculately clean and that you go above and beyond in your customer service. This can mean offering additional amenities, answering questions immediately, providing a guest care package, and more. The work required pays off in increased bookings and more revenue, especially in desirable vacation destinations. 

 

While you can certainly make money on Airbnb without becoming a Superhost, the flashy badge and recognition certainly give your listing a boost. If you only rent your property on occasion, you might not hit enough bookings to meet the requirements. 

Ultimately, if you have the time and dedication needed to pursue Superhost status, you’ll see it pay off in higher profits. Despite the fact that there are more Superhosts now than ever before, serious hosts still benefit from the added perks. 

 

Clean my
Vacation Rental


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  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
Book Now

Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

Blog

Using Facebook Ads for Your Airbnb

facebook ads for airbnb listing

When it comes to marketing online, there’s no denying it: Facebook remains one of the most affordable places to advertise. If you’ve been stuck trying to figure out how to boost your occupancy level this year, you might want to consider using Facebook ads for your Airbnb.

Why advertise on Facebook? Here are a few quick reasons: 

 

  • Facebook ads can help boost your listing views. You don’t need to have your own vacation rental website to benefit from Facebook ads. You can simply point clicks on your ad directly to your listing.

 

  • You don’t need to be an expert to use Facebook ads. The platform is full of suggestions and there are tons of information sources out there to help you do it well.
  • You don’t have to spend a fortune to advertise. Facebook advertising is incredibly inexpensive and unlike Google ads, it’s the same across the board – there’s no competition to give precedence to the highest bidder for keywords. 

 

 

 

Getting Started with Facebook Ads for Airbnb

Getting started is simpler than you might think. Follow these easy steps:

 

1. Set up a Facebook page.

To get started making Facebook ads, you’ll first need to set up a Facebook page. This should take less than an hour total to set up using all the necessary information and images you already have for your listing.

 

2. Learn your way around the ads manager. 

As a first-timer, this can be a bit overwhelming. But don’t let all the bells and whistles intimidate you! 

There are 3 ad types you can choose from: “Awareness,” “Consideration,” and “Conversion.” Because your whole reason for running ads is to push more traffic to your listing, you’ll want to focus on “Consideration.” 

NOTE: You can tinker with “Conversion” ads if you’d like, but these tend to cost more overall and, unless you have your own vacation rental website where you can embed what’s called a “Facebook pixel,” this is likely not the best route for you.

From here, you’ll need to also decide on what kind of visuals you’ll present with your ads. We recommend going with single lead images for a photo ad, creating a slideshow with several images, or putting together an image carousel.

 

3. Decide on advertising demographics.

At some point in your advertisement building, you’ll have to set what groups of people should see your ads. Consider the types of guests you normally receive (if you have a consistent type, whether that be age, area of interest, or hometown or state).

The Facebook advertising tools are some of the most robust available on the internet – you can specify almost anything. Be careful here: It takes some testing to get it right. You don’t want to be too broad, but also don’t want to be too specific. The tool will give you an estimate as to how many people will see your ad. 

 

4. Decide on a budget.

Though Facebook advertising is inexpensive overall, it’s easy to spend a lot of money! Before you go crazy, start testing some ads so you have a better idea of what works and what doesn’t. 

There are two ways you can set your account up for ad spending:

 

  • Daily Budget: This is an amount of money you set in the ads manager to spend per day until you stop running the ad. So, if you choose to spend $5 a day for 14 days, you’ll spend no more than $70 over the course of two weeks. The ads manager will tell you approximately how many people will see your ad for that much money over that timeframe.

 

  • Total Budget: This is an amount of money you set to spend over the lifetime of your ad. So, Facebook will keep showing the ad to users who fit the demographic criteria you set until you reach this budget allowance. It could be a slow spend over time or, if you’re super broad with your demographics, it could go quickly. 

 

 

Again, we recommend starting small here and seeing what your results look like before dumping a lot of money into your ad campaigns. 

To get a step-by-step tutorial on how to create your first ad, we recommend sitting down with this YouTube video by Jordan Platten of Affluent.co, a highly successful marketing firm based in the UK.

 

With a little more research and some time, you could give yourself an incredible boost this year by diving into Facebook ads for your vacation rental. There’s a lot of potential for success. Don’t knock it until you’ve given it a try!

 

Clean my
Vacation Rental


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  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
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Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

Blog

Marketing Your Vacation Rental

how to market a vacation rental online

 

When it comes to marketing your vacation rental property, it pays to think outside the box. Websites like Airbnb make it easy for anyone to create their own rental listing, meaning it’s harder than ever to stand out from the crowd. Fortunately, there are a few strategies that casual renters don’t tend to adopt. 

If you’re looking for new ways to market your vacation rental property this year, here are 3 uncommon marketing methods to try. 

 

1. Try new social strategies. 

Facebook, Twitter, YouTube, and Instagram have all been growing for a number of years. While they’re great tools for your rental business, they’re also saturated with all the other rental properties that are on the market. If you’re not seeing the right results from your social media strategy, why not switch things up to set yourself apart? 

Taking a risk can pay off in dividends if your rental property goes viral. Play around with different methods of posting and engagement to find one that works for your business. 

Think outside the box: Try creating a music video, filming a skit, or brainstorming another marketing campaign that will target a new audience. The goal is to grab your audience’s attention in a fun and engaging way. If your old strategy isn’t working, you don’t have much to lose! 

 

2. Reach out to influencers. 

If your vacation rental is Instagram-worthy, why not share it with a wider audience? Influencers are a great way to put your property in front of thousands of eyes. Bloggers and Instagrammers in the travel and lifestyle industries specifically tend to be open to this type of collaboration. 

Working with influencers will usually involve offering a free stay at your rental property in exchange for a feature on their blog or social media account. Be sure to get the terms of the agreement in writing in order to protect both parties.

Influencers build their entire careers on pairing storytelling with great photography. If you reach out to the right person for your brand, your property will practically market itself. 

 

3. Get featured. 

Do some research and see if there are any websites dedicated to tourism that would be willing to feature your rental property. Official city websites might be reluctant to endorse any particular property, but local news sites, magazines, or travel sites might be more than happy to run a feature or let you take out some ad space. 

If you’re drawing a blank with the tourism scene, you can cast a wider net and reach out to sites in other industries as well. Think outside the box: wedding websites might be able to feature your property as a possible venue, for instance, while home decor websites might showcase your design style. Some of these sites allow user submissions, so if you have high-quality photos, you can easily throw your own hat in the ring. 

 

There are so many different ways to market your vacation rental listing, but not all of them are going to get results for your property. Marketing is all about finding the strategies that work for your target audience. With a little trial and error, you can come up with a solid marketing plan that increases your bookings and sets you apart from your competition.

 

Clean my
Vacation Rental


single-blog-sidebar-vacation-rental
  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
Book Now

Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved