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Local Airbnb Bookings Are Surging for Summer

 

Local Airbnb bookings are surging for summer from MaidThis.com

Corona-cabin fever is real and plenty of people are sick and tired of looking at their own walls. While international airplane travel is definitely down and will continue to take a hit this year, local travel is making a comeback.

People with vacation time to kill may not travel across the globe, but they may travel cross-country. Airbnb is reporting a massive boost in same-country bookings compared to this time last year. According to AirDNA, an international Airbnb data analysis company, bookings in the US are continuing to inch upward.

So, what does this new little surge mean for you as an Airbnb host? Get ready now: Depending on where in the country you’re located, it could mean a helpful uptick in your bookings, too.

 

Folks are itching to get out of their own neighborhoods.

The extended period of local lockdowns has even the most dedicated “home-bodies” scrambling to make plans to get out of the house. Now that restrictions are lifting, we’re likely to see a slight shift in the meaning of the popularized term “staycation.” Folks may stay close to home, but not actually at home and ultimately make plans to get even a few miles down the road.

Now, more than ever, having “fancy” or high-ticket amenities is a sure way to draw in guests. People are building up some courage to leave their homes and stay in an Airbnb, yes. But they’re not as likely to be flocking to neighborhood farmers’ markets, cafes, or events (which have mostly been canceled anyway).

Things like having an above-average outfitted kitchen, a household Netflix or HBO subscription, a killer surround sound system, video gaming systems, or even a stash of “old school” games like “Clue” or “Phase 10” are sure to appeal to guests just looking to find some fresh surroundings.

Be sure to implement a deposit system through Airbnb to protect any big-ticket items you may have or plan to add to your vacation rental.

 

Not to mention, summer is officially here.

Many people are eager for a change of scene and summer is traditionally the time for vacations and fun. It isn’t just single people looking, either – it’s people with families.

Families are figuring out their own forms of “new normals” and chances are, many summer vacation plans that were in the works are now distant memories. Big crowd-drawers like Disneyland have made changes to how they’ll handle their own guests and will likely see massive dips in their numbers despite enacting social distancing measures.

That said, parents with youngsters who have been out of school for months now are ready for a break – even if that just means doing the same routines in a new setting and foregoing bigger vacation plans. 

Again, guests are looking for different things these days: Proximity to large venues is far less important than it once was and things like parking availability are likely to rank higher on vacation rental wish lists. 

 

As Americans continue to become more comfortable with the thought of traveling both locally and domestically, it’s becoming clearer that all is not lost for vacation rental hosts. 

So, what does this information combination mean for you as a host?

Here’s our biggest piece of advice for the moment: If you haven’t already, now is a great time to accept instant bookings. Many folks are making decisions at the last minute to leave their homes for a short weekend as lockdown restrictions are lifting. By allowing guests to book instantly, you further increase the possibility of increasing your occupancy rate.

 

Looking for more ideas to keep your guests safe and ensure them of the steps you’re taking? Be sure to check out our MaidThis Covid -19 Resource Center.

 

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At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
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5 Reasons Why You Should Be Catering to Families

family kids vacation rental

As a vacation rental host, one of your biggest goals is likely to maintain high occupancy rates. Regardless of the season, it’s hard work ensuring your listing is inviting, intriguing, and unique.

You’ve probably done all the right things by including specific words and offering awesome amenities, but are you possibly missing out on something more? Believe it or not, you might be.

With schools finishing up for the year all across the country, families are jumping into vacation season feet first and are looking for places to host them and their brood. If you want to really set yourself apart from your competition, consider these 5 reasons why you should be seeking to rent to families – specifically those with kids.

1. Airbnb homes are ideal for families – and they’re actively searching for them.

Vacations can get expensive. When you throw children into the mix, those expenses get even higher. Between the cost of accommodation and the expense of eating out, parents are often looking for creative ways to save a few bucks.

According to a report conducted by Airbnb on family travel, guests staying in vacation rentals instead of hotels during their trip save anywhere from 11-42% on their accommodation costs. That adds up fast!

All in all, vacation rentals give families the break they’re looking for. By having a kitchen available, a separate space for the children to sleep, access to a washer and dryer, and additional included amenities like Netflix or free premium TV channels, you’re giving family renters more reasons to shop for a vacation rental over a hotel.

2. Fewer hosts are actively marketing to families with children.

It will likely take a little extra work to make your place appealing to folks with littles. From creating a space that’s “baby-proofed” to including extra kid-friendly amenities like toys, age-appropriate gaming systems, and accompanying games, or a fully-themed bedroom, the more you do to be family-friendly, the further your efforts will go.

Adding special touches to your home entices family renters to choose your space over others because it caters directly to not just what they need but what their kids will enjoy.

3. You can raise your rates or fees.

You may be worried that raising your rates will take you out of the game when it comes to effectively catering to families. Actually, the opposite is true.

Even though families are looking to save some money, they also understand that their needs don’t come cheap. Finding a safe, clean, and reputable place can be challenging enough. Finding one that has extra amenities is even more difficult and can be akin to finding a needle in a haystack!

While it’s true that many parents are looking at vacation rentals over hotels in order to save a few bucks, there are plenty of families also willing to pay more for the non-hotel experience. Not only that, but consider all the areas where your guests might be able to cut costs by staying with you: Meal expenses, extra amenities, and more. Chances are, even with your rates slightly higher, you’re still giving those guests a break on their budget.

4. Kid-friendly vacation rentals are even more likely to result in repeat and referral guests.

Parents talk… a lot. This is especially true when they have a good story and they want to brag to all their friends about it.

Rest assured that if you provide your family vacation renters with a stellar experience, they will be telling everyone they know about it on their Facebook and Twitter pages. This is the best kind of advertising because it’s free to you and costs your guests nothing.

Families are also more likely to return to the same destinations for family vacations than their kid-less counterparts year after year. In addition to suggesting your place to other families (or even kid-free groups who would fit well into your space), you increase your odds of having the same guests return time after time.

5. You have more unique opportunities to set yourself apart from hotels and other nearby listings.

Families with kids need more stuff. We’re not talking about more fancy amenities, per se, but we are talking about high chairs, cribs or pack-and-plays, bed guardrails, nightlights, and other items that are the norm in a house with children.

Think about all the items parents buy to take care of their children on a regular basis. Need help determining what those things are? Check out the baby registry pages on Babies R Us or Target.com for a better idea of all the things it takes to care for a young child. Now think about how parents manage to travel with all those extra things in tow.

Feeling stressed yet? Welcome to life as a parent!

By offering some of these items – like special beds, kids’ plates and cutlery, or dinner table seating via high chairs or booster seats (and more importantly, by not charging extra fees for them) – you’re giving parents even more reason to rent from you and leave you a rave review.

If you’re considering adding some kid-specific amenities, you don’t need to spring for the most expensive items you see out there. Even mid-range cribs and stairway safety gates will be appreciated by parents. Do what you can within reason and think about where you feel your investment will make the most sense.

 

Don’t let the family angle go untapped. If you’re looking to increase your chances of staying fully booked this year, making a point to reach families is a surefire way to meet your goal.

 

Interested in learning more about how MaidThis! helps vacation rental hosts? Contact us for more information on our vacation rental turnover cleanings.

Clean my
Vacation Rental


single-blog-sidebar-vacation-rental
  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
Book Now

Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved