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YouTube Is the New Google and Your Vacation Rental Should Be On It

airbnb listing on youtube

 

While many vacation rental hosts are all over Instagram these days, there’s one social media platform that’s been largely neglected: YouTube. Potential guests often turn to videos to get a feel for the places they want to travel. If you can put your rental property where said guests are likely to find it, you can increase your bookings and attract a new audience to your listings. 

Why YouTube?

YouTube offers you an opportunity to showcase your rental property in a way that goes beyond photography. While good pictures certainly matter, a video can transport a potential guest to your property and give them an idea of what it would be like to visit it in person. 

It also allows you to reach a new audience. For example, someone planning a trip to your area might not be ready to look on Airbnb just yet, but if your video pops up while they’re searching for information about a place, they’ll be more likely to click through and see what you have to offer. 

6 Tips for Growing Your Channel

Starting a YouTube channel from scratch can be daunting, but if you play your cards right, you can quickly begin to grow a following. Here are 6 tips to help you maximize your YouTube efforts. 

  1. Quality matters. Just like with photos, the quality of your videos is the #1 factor to pay attention to. You can use all of the search engine optimization in the world, but if your videos are of poor quality, no one is going to watch them. 
  2. Be consistent with your branding. Use the same logos (if you have any) and tone that you showcase on your listing to build a recognizable image for your potential guests. If you haven’t already, invest in a good logo and high-quality images that you can use for your profile image and channel photo. 
  3. Direct your existing audience to your new YouTube channel. If people already follow your rental property on Facebook, for example, there’s a good chance they’d like to keep up with your videos as well. 
  4. Include a call-to-action in your videos and descriptions. Racking up subscribers is helpful, but if you don’t tell them what to do when they get there, you won’t see an increase in bookings. Tell them how they can book their stay with you. 
  5. Host giveaways. Any giveaway you publish must adhere to YouTube’s rules, but you can easily attract more subscribers by offering an incentive such as a chance to win a free night’s stay at your rental property. 
  6. Optimize. Be sure to include any and all relevant tags in your videos so they show up in searches. 

 

If you successfully create a channel with beautiful videos of your property, your vacation rental will practically market itself. While creating a YouTube channel might not seem immediately beneficial, you’ll reap the rewards down the line by having another place for potential guests to view and find your listing. 

 

At MaidThis, we pride ourselves on the quality and reliability of our work. For a cleaning service you can rely on time and time again, check out what MaidThis can do for you.

 

Clean my
Vacation Rental


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  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
Book Now

Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

Blog

LA’s New Airbnb Laws: 3 Things You Need to Know

los angeles airbnb law la

 

If you own a rental property in the LA area, you’ve probably heard about the new Airbnb laws that were voted on last December. These laws take effect this month and are already starting to have an impact on the vacation rental industry in Los Angeles. 

If you’re wondering how these laws will affect your rental property, here’s what you need to know. 

1. Registration

The new ordinance states that renters can only host guests in their primary residence, not in a secondary rental property or vacation home. Hosts must register with the city for an $89 fee in order to rent out their home, and if you want to host for more than 120 days in a calendar year you’ll have to register for “extended home-sharing,” which comes with another $850 fee. 

In order to qualify for the extended home-sharing option, you must be registered as a host with the city for at least six months or have rented your property for at least 60 days. That means if you regularly rent your property for long periods of time, you’ll have to wait anywhere from a few weeks to a few months before you can do it again. 

2. Limitations

Before you go to register, you’ll need to make sure you can rent out the property you have. Rental properties cannot be any of the following:

  • Rent-stabilized apartments, even if you own the property
  • Apartments you are currently renting (without written permission from your landlord)
  • Non-residential buildings, vehicles, or temporary structures, including tents, RVs, yurts, sheds, garages, or trailers

Many types of rental properties are excluded by this new ordinance, which is sure to ruffle some feathers among hosts

3. Rules

Once your property has been properly registered, there are a few other rules you’ll need to follow. 

First of all, you’ll need to pay lodging taxes to the city. You’ll also need to maintain the property, keep records of who you rent to along with details of their stay, and provide safety measures such as smoke detectors and fire extinguishers. 

You’re also responsible for making sure your guests know to respect noise ordinances by providing a list of rules regarding outdoor gatherings or loud music. Evening congregations of more than 8 people are prohibited, and there cannot be any “amplified sounds” after 10 pm.

These new rules will be enforced in a few ways, according to the city. For instance, if a neighbor reports any noise or “good neighbor” violations, you as the host can receive a citation or a fine. 

Finally, if your rental property does not include a registration number in your listing, you will also be subject to disciplinary measures. Rental platforms like Airbnb are tasked with cracking down on listings without registration numbers.

 

While the new laws have received pushback from many rental companies, there’s no change in sight for this legislation. The best thing to do is to make sure you’re following the law and providing a safe, legal experience for your guests. 

 

For more information, visit the Los Angeles City Planning website to read more about the current regulations. 

 

At MaidThis! we pride ourselves on providing the best possible experience for our clients. For a cleaning service you can rely on time and time again, check out what MaidThis! can do for you.

 

Clean my
Vacation Rental


single-blog-sidebar-vacation-rental
  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
Book Now

Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved

Blog

Bad Airbnb Review? Respond with Grace

respond to bad airbnb review

 

A bad review is every vacation rental host’s worst nightmare, but if you’re in the game long enough, it’s likely inevitable. Fortunately, Airbnb allows you to respond to bad reviews so you have a chance to tell your side of the story. 

While a negative review might raise a red flag for future guests, the way you respond will tell them a lot more about who you are as a host. A good response will let future guests know you value their experience. 

Here are 3 ways to turn a negative review into a positive situation for you and your guests. 

1. Don’t take it personally. 

When you see a negative review, it feels like a personal attack. More often than not, however, your guest isn’t trying to ruin your life. If a guest has a bad experience in your rental property, their motivation is likely to warn other guests or to have their problems resolved, not to make you feel bad.

Keep this in mind and try to detach from your ego before you respond to a negative review. It’s not about you: It’s about how your guest’s expectations differed from what they experienced. That’s the part that you need to address in your response. 

2. Be professional. 

If you’ve ever worked a customer-facing job, you’ve heard the old adage that “the customer is always right.” While we all know the customer can sometimes be wrong, 🙂 the important thing is to treat every guest complaint with respect. 

Keep your response short, apologetic, and to the point. Don’t be rude or defensive, as this will come off badly to future guests. Rather, acknowledge where things went wrong and what you’ve done to fix it so potential guests won’t have to worry about a repeat experience. 

If the bad review is unfounded, you can acknowledge this too. Just make sure you do it in a way that comes off as explanatory, not demeaning. Your response should show humility and a desire to make things right. 

3. Take note for next time. 

Finally, the best thing you can do when you receive a negative review is to use it as an opportunity for a learning experience. Regardless of how unkind a review might be, ask yourself, What can I take away from this? 

Maybe there really was something amiss during the guest’s stay that you can fix, or maybe there was a communication issue that you need to work on. You can update your listing to clarify what guests should expect. In the event that the guest is the problem, there might have been some red flags you noticed early on that can help you weed out problem guests for next time. 

 

At the end of the day, while a negative review is never a pleasant thing to wake up to, it doesn’t have to ruin your mood. If you respond with grace and make a genuine effort to fix the problem, future guests will be impressed. 

 

At MaidThis!, we pride ourselves on the quality and reliability of our work. For a cleaning service you can rely on time and time again, check out what MaidThis! can do for you.

Clean my
Vacation Rental


single-blog-sidebar-vacation-rental
  • Automated Scheduling
  • Cleaning Report with Pictures
  • Never a No-Show. Guaranteed.
Book Now

Testimonials

At first I tried to take care of all of the cleaning process myself, and it turned out to be a bigger headache than anything else. So a friend told me about MaidThis and its been fantastic. I’ve been working with my cleaners for a few months so far. I recommend you check out the service for yourself.
Brent
Airbnb Host in LA
90+

Hours
Saved

I definitely think that as a company we've been able to make more money, not only because we're saving money by using Maid This, but also because they're helping take a few of the necessary evils with doing vacation rentals off of the property managers plate.
Laura G
Airbnb Host in LA
90+

Hours
Saved